In reality, PMI has for months and even years been engaged in what it described in 2018 as a "relentless business shift toward smoke-free future," providing initial funding for a major research initiative called the Foundation for a Smoke-Free world, as well as developing and marketing a heated tobacco device called IQOS and a nicotine-containing e-vapor product called MESH, among others. These reports were largely accurate but misrepresented Philip Morris International's (PMI) strategy of shifting production away from conventional cigarettes as a new announcement in the early days of 2019. Similar articles followed from WITI, WTMX, and. "At the end of the day, the ambition we have is to replace cigarettes as soon as possible, with better alternatives for the people who continue smoking," said Calantzopoulos. “So I don’t think that will have any impact on public health or the health of people." "If we stop selling cigarettes, someone else is going to sell them because people buy them,” Andre Calantzopoulos, CEO of Phillip Morris International, told Sky News. It claims the product could potentially reduce the number of noxious chemicals by 95 percent, but research is still being carried out. The company said they've chosen to do "something really big" and move away from cigarette production and instead focus on devices like IQOS, which heats tobacco rather than burn it. The international tobacco giant behind Marlboro and other major brands like L&M, Parliament and Chesterfield, made a major announcement on New Year's Eve - the company plans on phasing out the manufacturing of cigarettes and move into other smoke-free products. The New York-based multibillion-dollar company announced that they’ve chosen to do “something really big” by moving away from cigarette production and placing emphasis on electronic substitutes instead. Philip Morris International, the tobacco giant behind Marlboro and other leading brands, is hoping to phase out manufacturing cigarettes entirely and move into smoke-free products only. On 9 January, for example, Newsweek reported that: Some readers were left skeptical in January 2019 after a spate of news articles reported that Philip Morris International (PMI), the company that makes and markets the iconic Marlboro brand outside of the United States, had announced plans to end their production of cigarettes altogether. Philip Morris USA, which makes and sells Marlboros in the United States, has not announced a strategy of entirely ceasing production of conventional cigarettes. PMI did not make any new announcement in January 2019, despite claims in several news reports published at that time.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |